What is a raw diet for dogs?

Raw feeding means giving dogs fresh, unprocessed ingredients, the kind they’re naturally built to eat.

Rather than focusing on why raw diets are good (you can read more about that on our Why Feed Raw page, this guide walks you through how to start, how much to feed, and how to do it safely.

The Basics of a Balanced Raw Diet

A balanced raw diet is designed to mirror a dog’s natural diet in the wild, consisting mainly of meat, bone, and organ. Exact balance doesn’t need to be achieved daily; consistency over the week is what matters.

A simple and reliable starting point is the 80/10/10 ratio:

  • 80% muscle meat (with fat, sinew, and ligaments)
  • 10% raw edible bone
  • 10% organ meat (half of that should be liver)

Keeping the Diet Balanced

A balanced raw diet depends on the calcium-to-phosphorus ratio. Meat offers phosphorus, bones provide calcium, and both support strong bones and muscles. 

Keep organs, especially liver, at around 10% of the diet, and add nutrient variety with fish, eggs, or tripe. Whenever possible, choose quality sources such as grass-fed or organic meats.

Safety First on Raw Feeding Guide

If you’re worried about safety, the Food Standards Agency (FSA) advises keeping things simple like washing your hands after handling raw food, cleaning all surfaces that come into contact with it, and storing it separately from human food to avoid cross-contamination.

Here are a few other safety tips to keep in mind:

  • Avoid giving cooked bones. They can break apart and harm your dog’s digestive tract.
  • Keep an eye on your dog while eating. Allow calm, slow eating to prevent choking.
  • Give them some variety. Dogs love it, and their bodies do too
  • Clean up properly. Wash bowls, utensils, and worktops after every meal.

How Much Raw Food to Feed

The general rule is feed 2–3% of your dog’s ideal adult body weight per day. Divide into one or two meals per day.

  • Less Active Dog

    Feeding: 2% of body weight

    Example: 20 kg dog = 400 g/day

  • Active Dog

    Feeding: 2.5% of body weight

    Example: 20 kg dog = 500 g/day

  • Very Active Dog

    Feeding: 3% of body weight

    Example: 20 kg dog = 600 g/day
Shop Recommended Products

Raw Feeding Guide on Puppy

Puppies grow quickly and need more meals to support healthy development. Feed around 2–3% of their expected adult weight per day, divided into several smaller meals.

  • Up to 4 Months

    Meals: 4 per day

    Feeding: 2–3% of expected adult weight

    Notes: Small, frequent meals to support steady growth

  • 4–6 Months

    Meals: 3 per day

    Feeding: 2–3% of expected adult weight

    Notes: Add a little extra bone during teething

  • Over 6 Months

    Meals: 2 per day

    Feeding: 2–3% of expected adult weight

    Notes: Keep them lean and active; adjust portions as they grow
View our best seller

Simple 7-Day Raw Feeding Guide

Here’s a raw feeding guide simple 7-day plan to help your dog transition smoothly safely:

Day 1–2: The 25% Rule

Start slow! Mix 25% raw food with 75% of your dog’s old food.

This gentle start gives their digestive system time to adapt to the richer nutrients in raw meals.

Day 3–4: Half & Half

Once your dog is comfortable, move to a 50/50 mix of raw and old food. 

At this stage, you might notice smaller, firmer poos. The good sign of better digestion.

Day 7: Full Transition

By the end of the week, your dog should be ready for 100% raw meals.They’re now fully transitioned and enjoy watching their coat, energy, and overall health!

Ready to Start Raw Feeding?

Now that you know how to transition safely, you can begin with confidence.

Choose a raw starter pack matched to your dog’s size, age, and activity level. Balanced, ready to serve meals made with quality ingredients your dog will love.

Special Deals for You!

View all

Frequently Asked Questions

How much raw food should I feed my dog per day? 
Feed 2–3% of your dog’s ideal adult weight daily. Less active = 2%, active = 2.5%, very active = 3%. Puppies need the same percentage, split into 3–4 smaller meals.
What are the guidelines for raw feeding dogs? 
For a balanced raw diet, follow the 80/10/10 ratio: 80% muscle meat, 10% raw bone, and 10% organ meat (half of which should be liver). Always supervise your dog while eating, avoid cooked bones, wash hands and surfaces after handling raw food.
What is the 80/20 rule for dog food?
The 80/20 rule or 80/10/10 ratio in raw feeding means 80% muscle meat, 10% raw bone, and 10% organ meat (half liver). It provides a natural balance of protein, calcium, and nutrients, keeping your dog’s diet healthy.
How long does it take to see results?
Most people notice benefits such as improved energy and mood within 2–4 weeks of regular use.
Can I take Maca with other supplements?
Yes, Maca can be safely combined with most vitamins or minerals. If unsure, consult a healthcare professional.